Copy is anything that lives on your website permanently. It’s evergreen (versus content which is updated regularly). It includes product and feature pages, glossaries, FAQs, landing pages for media campaigns, case studies, and UX copy (button text, menus, CTAs, error and navigation text, etc.)
Copy is anything that lives on your website permanently. It’s evergreen (versus content which is updated regularly). It includes product and feature pages, glossaries, FAQs, landing pages for media campaigns, case studies, and UX copy (button text, menus, CTAs, error and navigation text, etc.)