Healthcare Content Portfolio Highlights
I write B2B content across complex industries, with deep experience in the healthcare, pharmaceutical, and health tech spaces. Across health categories, I’ve created SEO page copy, case studies, white papers, thought leadership blogs and articles, sales enablement content, and executive POVs. Much of this work is ghostwritten or produced through agency partnerships, so I share selected samples privately when permissions allow. Here’s a breakdown of my healthcare content writing experience.
Rebound B2B / IQVIA: Sales Enablement Content for Healthcare Markets
Through my work with Rebound B2B, I develop sales enablement and marketing content for their client IQVIA’s medtech and hospital/health services audiences. The work focuses on helping medtech vendors and healthcare organizations understand how provider data, audience targeting, and campaign strategy can support more effective email and digital marketing outreach to provider audiences and physician liaisons. Deliverables included case studies, fact sheets, trend reports, divisional web copy, and solution-specific cluster pages.
Underscore Marketing — Sales Enablement & Thought Leadership for Pharma Marketing
For Underscore Marketing, I developed content supporting the agency’s own buying funnel for mid-market biopharma prospects. This included ghostwritten thought leadership for agency executives, event-specific sales assets, POVs on current events affecting the pharma marketing ecosystem, and a white paper supporting the launch of a proprietary data platform. The work relied on extensive SME interviews and industry research to turn complex agency positioning into clear, credible content for pharma marketing decision-makers.