Paid Search Consulting

I provide paid search management services on Google and Bing. This includes keyword research and list development, ad copy creation, monthly bid/keyword/budget management, and reporting. Contact me for a free 30 minute needs assessment. 

google ads audit

I provide Google Ads audits to companies that have been running Google ads for a while. I look at a variety of settings, performance over time, keyword setup and selection and other account nuances and provide a detailed report with recommendations to improve efficiency and performance.

Facebook ads management

93% of social media advertisers use Facebook and most of my clients run Facebook ads along with their search ads. I can help you launch, manage and optimize Facebook ads, audit existing campaigns, or simply provide backup if you want help managing your ads on Facebook and Instagram.

Web Analytics

Digital marketing comes with lots of data, but it can be overwhelming to keep track of it all, much less use it to inform actionable strategy. I create dashboard reports for my clients using Excel, Google Data Studio or Google Sheets which are focused on tracking goals, clarifying results, and providing high level performance data across multiple sources such as Bing, Google, and Facebook. 

 

Blog writing

I work with agency or direct clients to write original, comprehensive blog posts and articles for their own websites or third party sites. My digital marketing background, combined with years of writing experience, means that all content I create is search engine friendly and comprehensive. Ask about my flat-fee pricing for blog pots! 

seo-friendly copywriting

Landing page text — An effective digital marketing campaign should include custom landing pages. I work with clients to develop landing page texts and layouts (though I don’t do the page creation - you need a web developer for that). I follow landing page best practices and write copy with user intent in mind. Landing page creation tends to be a part of my overall paid search management services, but I also offer this as a standalone service.

Web page blurbs, etc — Whether you need a paragraph of text, a blurb to promote your whitepaper or webinar, or something more in-depth, I work with clients to create the content they need.

Marketing Collateral

Need a copywriter? I can write case studies, whitepapers, press releases, presentations and just about any other piece of marketing material you need to support your sales initiatives.