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Is your content campaign taking over your budget? Here's a quick "best practice" tip - separate content targeting from keyword targeting. This is easiest to do in the Adwords editor.

Just copy the campaign you want to separate and paste it into the editor, then rename it. Turn off keyword targeting and leave content targeting alone. Be sure to set lower content bids!

Now you can manage your content ads as a separate campaign - which means you can apply a separate daily budget, customize geo-targeting and even develop unique ads.